Barbara was operating under a different company name which was slightly confusing to her audience. The website URL didn't tie up with the company name, adding more confusion.
This market sector is rapidly developing and audience knowledge increasing with ample TV coverage of the health, lifestyle and food industry.
We helped with a naming strategy and designed a logo to help her business stand out with simplicity and personality.
We decided that the company is best named after her unique name as people refer to; and recommend her skills rather than some faceless corporate company.
We're now rolling this brand identity out with a revised website.
Spring 2007Client: Barbara Di Cara
Logotype